Privacy Policy

This Privacy Policy outlines how I collect, use, and protect your personal data when you visit our website.

Dean Davis Web Design Privacy Policy

Effective Date: July 17, 2025

This Privacy Policy describes how Dean Davis Web Design (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, deandaviswebdesign.com (the “Website”). We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and other applicable data protection laws.

1. Who We Are

Dean Davis Web Design is a web design agency based in [Your City/Region, if you wish to include it, otherwise omit].
Our website address is: deandaviswebdesign.com

2. Data We Collect and Why We Collect It

We collect very limited personal data from visitors to our Website.

  • Usage Data (via Google Analytics): We use Google Analytics to understand how visitors interact with our Website. This service collects anonymous information such as your IP address (anonymized), browser type, operating system, referring pages, pages visited, and the dates/times of your visits. This data is aggregated and does not directly identify you.
    • Purpose: To analyze website traffic, understand user behaviour, and improve our website’s performance and user experience.
    • Legal Basis (GDPR): Our legitimate interest in understanding and improving our website, provided that your fundamental rights and freedoms are not overridden. We rely on the anonymization features of Google Analytics to minimise the privacy impact.
    • Google Analytics Data Retention: We retain Google Analytics data for [e.g., 26 months – you can choose a period up to 50 months. Check your Google Analytics settings].
  • Website Performance Data (via Google Search Console): We use Google Search Console to monitor our website’s performance in Google Search results. This service provides data such as search queries that led users to our site, click-through rates, and indexing status. This data is primarily aggregated and does not identify individual users.
    • Purpose: To optimize our website’s visibility in search engines and identify technical issues that may affect user experience.
    • Legal Basis (GDPR): Our legitimate interest in maintaining and improving our website’s search engine performance.
  • Cookies: Our Website uses cookies to enhance your browsing experience and for the functionality of Google Analytics. Cookies are small text files placed on your device.
    • Types of Cookies:
      • Strictly Necessary Cookies: Essential for the website to function correctly (e.g., session cookies for navigation).
      • Analytical/Performance Cookies (Google Analytics): Used to collect information about how visitors use our website, which helps us improve its functionality. These cookies collect anonymized data.
    • Cookie Consent: Where required by law, we will obtain your consent for the use of non-essential cookies via a cookie banner. You can manage your cookie preferences through your browser settings.

3. How We Use Your Data

We use the limited data we collect for the following purposes:

  • To understand website traffic and user engagement.
  • To improve our website’s design, content, and functionality.
  • To monitor and analyze our website’s performance in search engine results.
  • To ensure the security and stability of our website.

4. How We Share Your Data

We do not share any personally identifiable information with third parties.

  • Google Analytics: Data collected by Google Analytics is shared with Google in an anonymized format. Google’s privacy policy can be found here: https://policies.google.com/privacy.
  • Google Search Console: Data collected by Google Search Console is shared with Google. Google’s privacy policy can be found here: https://policies.google.com/privacy.

We will only disclose your personal data if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights or property, or prevent fraud.

5. Data Retention

We retain usage data collected via Google Analytics for a period of [e.g., 26 months]. After this period, the data is automatically deleted. Data within Google Search Console is retained by Google according to their policies.

6. Your Data Protection Rights (GDPR)

Under the GDPR, you have the following rights concerning your personal data:

  • The right to be informed: You have the right to be informed about the collection and use of your personal data. This Privacy Policy serves to fulfill that right.
  • The right of access: You have the right to request a copy of the personal data we hold about you.
  • The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • The right to erasure (“right to be forgotten”): In certain circumstances, you have the right to request the deletion of your personal data.
  • The right to restrict processing: You have the right to request that we limit the way we use your personal data in certain situations.
  • The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
  • The right to object: You have the right to object to the processing of your personal data in certain circumstances, including processing based on legitimate interests.
  • Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. (Note: We do not engage in automated decision-making or profiling.)

To exercise any of these rights, please contact us using the contact details provided below.

7. International Data Transfers

As Google is a US-based company, the data collected by Google Analytics and Google Search Console may be transferred to and stored on servers located outside the European Economic Area (EEA). Google is certified under the EU-US Data Privacy Framework, which provides appropriate safeguards for such transfers.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page with a revised “Effective Date.”

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • By Phone: 07534 368 169
  • By Email: dean@deandavis.co.uk

10. Complaints

If you are not satisfied with how we have handled your personal data, you have the right to lodge a complaint with the relevant data protection supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/