A website in today’s world is your storefront, and your website is potentially the first impression you’ll make with the customer.
Think of it like Basingstoke Town centre if your website ranks well for local search terms. That’s like having a shop in Festival Place (the main shopping centre in Basingstoke).
If your business has a website with a poor design, is not ranking well, or maybe you have no website. That’s the equivalent of having a shop down a side alley. You just aren’t giving your business the best opportunity.
Therefore it should showcase your brand, be incredibly easy to use, and get you more customers.
I create websites based on business needs, resulting in an incredible customer-focused brand asset that would best convert visitors into customers.
Fundamentally the main aim of any website is to attract customers and generate leads. Although they could be a significant difference from one website to the next, there are a few things that remain the same regardless of your business and the type of clients you’re trying to attract.
Having a website that ranks well in search engines can save you time and money in the long run. Many businesses rely on social media and ads to bring customers to their websites. If you have a well-designed website, all that is taken care of.